Nonprofits utilizing Multimedia Technology to Gain
Edge in Tough Economic Times, Attract More Donors
Donor Walls, Recognition Displays, Capital Campaign
Promotions entering New Era of Communications
It's a fact that non-profit organizations are among the hardest hit entities during shaky economic times. It's an equally significant fact that in tight financial periods it's vital to effectively implement a dedicated, diligent and dare we say, aggressive strategy, in an effort to stand above the competitive crowd seeking funds and long-time, loyal donors.
The truth is, when the economy is down, non-profit organizations have to fully commit themselves to working that much harder and smarter in order to successfully secure an even larger piece of a continuously shrinking pie. The out-dated business plan of “circling up the wagons” and ducking for cover, hoping and praying for better times, is a certain prescription for failure.
In today's fluctuating economy, your new and leaner fundraising machine must squeeze everything it can from tight marketing budgets. The good news is that there are now a wide range of technical tools available to help you outshine the competition and ensure that donors will continue to loyally participate and provide. So how does a wise nonprofit succeed in gaining and maintaining that loyalty from the all important donors? The answer is the same as the question: Loyalty!
But loyalty isn’t just about thanking your current and past donors, it's also about creating a tangible sense of loyalty within the hearts and minds of new potential donors by allowing them to see, hear and experience with every sense - your organization’s vision and it's distinct, clear, effective and compelling message calling people to action.
We're talking about a profoundly powerful and passionate presentation, all brought to life and made tangibly “REAL” in the hearts, minds and souls of your visitors, donors, volunteers and staff members - at that all important “First Point of Contact” with your organization. The most effective way to accomplish this is through the utilization of multimedia presentations integrated into donor walls, recognition displays, touch-screen kiosks and/or displayed on digital signage.
Multimedia presentations openly and emphatically show your donors exactly how much you truly value them in a way that is visually vibrant, audibly arresting, impressively inspiring and economically effective. It allows you to save time, money and space in the process of attracting and recognizing donors while also raising funds for your all important organizational mission.
Enhanced donor recognition, donor profiles and testimonials, volunteer recognition, government and corporate recognition, leader profiles, Board member profiles, current and future projects, historical video and stories about your organization – all can now be displayed on a wide variety of mediums including digital signage, LCD screens, plasma displays and touch-screen kiosks.
Multimedia presentations have a distinct advantage over static donor walls, signage and displays, in that their vibrant, colorful ever-changing nature never fails to attract. But while multimedia presentations can stand alone, they can also be integrated into classic architectural donor walls and recognition displays to take advantage of the best features of both. The proven presence of a traditional, tried and true static donor wall, when combined with a mesmerizing multimedia message, has no peer when it comes to donor attraction and donor recognition capabilities.
Additionally, because the multimedia content is digital, space is virtually unlimited and updates can be made instantly and quickly from the comfort of your office. Never again will you lack the time or space needed to create awareness and get your message out when it counts.
The aforementioned display options can position your organization perfectly to effectively attract, inform, inspire and motivate current and future donors to enthusiastically embrace your latest fundraising projects, while energetically and persuasively capturing the culture and vision of your organization.
The end result is “deep” donor participation and increased loyalty.
Planned Legacy has completed numerous donor recognition displays, integrated donor walls, capital campaign promotion systems and interactive multimedia presentations since our last newsletter and our clients are coming up with new and imaginative ideas all the time!
A few of the modules currently being utilized by Planned Legacy clients include donor recognition, volunteer recognition, alumni of distinction, capital campaign video, marketing and promotion, card swipes for credit card donations, historical video, interactive timelines, video testimonials from donors, alumni and grateful patients, leader and Board profiles, organizational overviews, planned giving, interactive wayfinding and featured major donor.
Sophisticated, sensory seductive, visually pleasing to the eye, technically user friendly and economically soothing, integrated donor walls and recognition displays are no longer the future – they are now.
Planned Legacy has recently completed integrated donor walls / recognition displays for:
• Anshe Emeth Memorial Temple, New Brunswick, New Jersey
• Centura Health, Penrose St. Francis Health Services, Colorado Springs, Colorado
• The Boys and Girls Clubs of Southwest Virginia, Roanoke Virginia
• IWK Health Foundation, Halifax, Nova Scotia.
• David Thompson Health Region, Red Deer, Alberta
• University of Regina, Regina Saskatchewan
• Canadian Macedonian Place, Toronto , Ontario
• Mazankowski Heart Centre, University Health Foundation, Edmonton, Alberta
• St. Rita’s Medical Center, Lima, Ohio
• Pleasant Valley Hospital, St. John’s Regional Health Foundation, Camarillo, California
• Congregation Beth Israel, Owings Mills, Maryland
• Tifereth Israel Congregation, Columbus, Ohio
• Western Canadian Place (Interactive Wayfinding), Calgary, Alberta
• Mayberry Fine Art Gallery (Interactive Digital Gallery), Winnipeg, Manitoba
Some of the new Planned Legacy recognition projects now in production include those for:
• JFK Special Warfare Museum, Fort Bragg, North Carolina
• Pacific Northwest University of Health Sciences, Yakima, Washington
• June E. Nylen Cancer Center, Sioux City, Iowa
• Rady Children’s Hospital, San Diego, California
• Texas Children’s Hospital Cancer Centre, Houston, Texas
• Calgary Health Trust, Calgary, Alberta
• President’s Wall and Wall of Champions, Glencoe Club, Calgary , Alberta
• Altru Health Foundation Cancer Centre, Grand Forks, North Dakota
• Royal University Hospital Foundation, Saskatoon, Saskatchewan
• Hospitals of Regina Foundation, Regina, Saskatchewan
• Shock Trauma Air Reserve Society (STARS), Calgary Alberta
• Kaseman Hospital, Albuquerque, New Mexico
• St. John Regional Healthcare Foundation, Oxnard, California
• Cuyuna Medical Center Foundation, Crosby, Minnesota
If your donor recognition programs, capital campaign promotions and/or fundraising efforts could benefit from having the exceptional advantage that a premium promotional platform provides, Planned Legacy has an amazing array of multimedia display options with far-reaching fundraising features that are limited only by your imagination!
For specific project examples and demonstrations, or more information on interactive displays, multimedia presentations, digital signage and integrated donor wall projects, please contact Planned Legacy using the information below. We would love to hear from you!
For more information:
Planned Legacy
Suite 220 - 309 McDermot Avenue
Winnipeg, MB. Canada R3A 1T3
Phone: (204) 943-3923
Fax: (204) 943-4197
Toll Free: 1 (866) 882-3580
E-Mail: [email protected]
Web: www.plannedlegacy.com